California Dreamin'

Introduction

Congratulations! You have just been hired by the State of California to make a new brochure enticing people to visit this great state!

Task

You will work together in groups of four to make one brochure. You will break California four regions (convenient, one for each of you!) Northern California, Southern California, Coastal and Central California.

Process

Your brochure will include all of the following:

1. A cover that represents your collective work. It can be a picture you have chosen along the way or one that a talented member of your group has drawn.

2. The next four pages will be your individual efforts breaking down each region and emphasizing the best qualities in that region; i.e. attractions, resources and the author’s (YOU!) favorite pick.

3. The back page will be your group’s collective resources that you used in making the brochure the best it can be and/or sites you found helpful.

Conclusion

The final product will be the brochure. Also on a separate piece of paper please answer the following questions individually:

1. Based on your brochure would you want to visit California? Which region? Where would you most like to visit? To Live?

2. What did you learn from this experience?

3. What would you do differently?

Resources

http://www.visitcalifornia.com/state/tourism/tour_homepage.jsp

http://www.shastacascade.org/

http://www.california.worldweb.com/

http://totalescape.com/destin.html

http://www.anaheimoc.org/

http://www.sonomacounty.com/html/sitemap.html

http://www.centralcoast.worldweb.com/

http://www.centralvalley.worldweb.com/

http://www.nationaltourism.com/ca/

www.google.com

Evaluation

Brochure Evaluation

Objectives	Low Performance	At or Below Average	At or Above Average	Exemplary Performance	Earned Points
Organization	1 point Cannot follow the information given. No title is given. Only 1 or 2 topics are covered.	2 points Brochure information is difficult to follow. A title is given. Some topics are covered.	3 points Brochure information is in a logical sequence which the audience can follow. A title is given. Most topics are covered.	4 points Brochure information is in a logical, interesting sequence which makes it easy to follow. A title is given. All topics are covered.
Content	1 point Students do not understand the information. All topics are not covered. Some information does not pertain to this topic. Information is incorrect.	2 points Students seem to understand some of the topics. Most topics are covered. Most of the information pertains to the topics. Most of the information is correct. Some detail is given.	3 points Students have a good understanding of the information. All topics are covered. Students go into detail. All information is correct.	4 points Students show a strong understanding of the information. All topics are covered. Students go beyond the requirements of this assignment. Many details are given. All information is correct.
Layout Design	1 point Brochure is not in two-fold or tri-fold form. Graphics not pertaining to the subject are used. Lots of white space on page. Brochure is not pleasing to the eye. Text and/graphics do not complement each other.	2 points Brochure is in two-fold or tri-fold form. Some graphics pertaining to the subject are used. Some white space on page. Brochure is somewhat pleasing to the eye. Text and graphics are ok.	3 points Brochure is in two-fold or tri-fold form. Grahpics pertaining to the subject are used. Minimal white space on page. Brochure is pleasing to the eye. Text and graphics complement each other.	4 points Brochure is in two-fold or tri-fold form. Graphics add to the subject of brochure. No white space is shown. Good blend of text and graphics. Correct proportions are used. Students go beyond requirements of brochure.
Mechanics	1 point Brochure contains four or more spelling errors and/or grammar errors.	2 points Brochure contains three spelling errors and/or grammar errors.	3 points Brochure has no more than 2 mispellings and/or grammar errors.	4 points Brochure has no mispellings or grammar errors.
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