Logo Assignment 40
This assignment has 3 parts:
- Collect samples of 10
different business logos
- Write a paper that gives a
brief evaluation of each logo
- Create your own logo using
PhotoShop or Fireworks
samples of 10 different business logos view
You may copy/paste logos from the Internet, or scan
in printed logos. Store you logos by placing them into a Microsoft Word
Document. Logos should NOT be re-sized or otherwise altered.
evaluation of each logo view
sample (scroll down)
What gives this logo visual appeal? Describe the
color scheme and layout of the logo (example; this logo uses red text over a
drawing of ....). What is the size of this logo (in pixels or inches, please
specify)? If the logo was found on the Internet; what is the file type? What is
the file size? 20 points
own logo view samples
Your logo must be created to be Internet ready.
Your logo may be created in Fireworks, Flash, or PhotoShop, but you may also
use Irfan viewer, digital cameras, or scanners as needed. Your logo may not
contain any copy-righted photos or text. Print versions for graphic arts students should be high-res (300 dpi) and may be created in any size, be must be saved in eps format. Your image will be judged with this criteria: Adherence
to physical and file size stipulations (5 points each), use of color and layout
(5 points), overall effectiveness 5 points-yes, this is subjective, but if I
like it, you get the points) 20 points
If your logo is re-created for the web, t he Internet version will be in gif
or jpg format, and may not exceed 30 kb in file size. It may be created as a
banner (up to 600 x 100 pixels), or as a rectangular or circular image no larger
than 300 x 300 pixels.
Other grading notes:
All text will be typed in a standard font and size; correct spelling and
proper grammar are assumed. Errors will result in the reduction of points given.
Completed projects should be dropped in the drop box with the files named in
Paper (sample logos and
evaluations) should be named lastname_logoproject.doc
Your logo should be named lastname_logoimage.eps
Please clarify all concerns with Mr.
Harrell before submitting your project to the dropbox.